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That Referral Guy, Glenn Kirkwood, is a renowned expert in using the most effective marketing tool ever created – doing business by personal referral. Glenn has a long history of growing successful businesses and yet, when he was first introduced to a systematic way of increasing the number and value of referrals, Glenn was so inspired that he changed the direction of his life completely, transforming himself from being a marketing man into a mentor. The philosophy of helping one another embodied in the phrase ‘Givers Gain‘ resonated so deeply with him that he really had no choice. Using all his business expertise, in his new role Glenn is already helping nearly 500 businesses to grow and flourish.