That Referral Guy

TRUTH or DELUSION? The best way to ensure referral success is to follow the Golden Rule: treat your referral source the way you want to be treated.

Referral Marketing

DELUSION. The concept of the Golden Rule (more familiarly, “Do unto others as you would have them do unto you”) is a good principle to live by, but it doesn’t address what motivates your referral source. All the evidence we’ve gathered about behavior styles and personal preferences supports what Tony Allessandra calls the Platinum Rule: […]

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TRUTH or DELUSION? To maximise your chances of getting good referrals, it’s best to regularly move from one networking group to another.

Maximise Referrals

DELUSION. That’s called “scorched-earth” networking, and it’s about as friendly as it sounds. The scorched-earth networker burns and pillages for new business. He’s a hunger at business meetings, more interested in bagging the big sale than in building relationships and helping others. He’s the old-time “glad-hander” at business mixers, the guy with all the sincerity […]

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TRUTH or DELUSION? The majority of business professionals who get involved in referral groups are seasoned, established individuals.

Connected Networking

ABSOLUTELY TRUE. A lot of people assume it’s the young and the hungry that join referral groups, but the studies don’t support that. It’s been shown that the ages of referral-group members range from the twenties through the sixties. However, 63 percent of all respondents were forty years old or older. Clearly, this would indicate […]

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That Referral Guy is the go-to team for in-depth knowledge of how to grow your business and maintain that growth. With a wealth of practical tools and real world applications, That Referral Guy reveals the power of doing business by referral. Once learnt, you will never look back. That Referral Guy now trains hundreds of businesspeople how to grow their businesses by harnessing the power of referral relationships.

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That Referral Guy