That Referral Guy

TRUTH or DELUSION? Once you’ve been referred to someone new, a great way to strengthen your relationship with your new customer is to refer him to someone else.

DELUSION (with a twist). When you accept a referral to a new customer, your number one objective is to make your referral source look good. Your referral source is lending you his credibility and trusting you to do right by the customer, with the expectation that your actions will reflect well on him and enhance […]

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TRUTH or DELUSION? Your ability to handle referrals from your network is more important than your network’s ability to handle referrals from you.

DELUSION. They are equally important. A true master networker works on building not just her own business but the businesses of her fellow networkers. If you have a growing customer base, you’re going to be generating a lot more business for your referral partners. In order to strengthen your referral network and keep your business […]

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TRUTH or DELUSION? Even after you receive a referral, you should put just as much effort into your referral marketing as you did before you received that referral.

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TRUTH. There’s a phenomenon in sales called buyer’s remorse that we’ve all experienced, often from the buyer’s side. You’ve spent a lot of time thinking how great that SUV looks, how much of your stuff it will haul, and how much backcountry exploring you’re going to do in it. Then you buy it, and suddenly […]

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That Referral Guy is the go-to team for in-depth knowledge of how to grow your business and maintain that growth. With a wealth of practical tools and real world applications, That Referral Guy reveals the power of doing business by referral. Once learnt, you will never look back. That Referral Guy now trains hundreds of businesspeople how to grow their businesses by harnessing the power of referral relationships.

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That Referral Guy