DELUSION. And here’s the reason. Good customer service is a prerequisite. It’s a minimum expectation. Think about it. Would you refer somebody to me if I provided lousy customer service? Of course not. You’d end up looking like a dope in the eyes of the prospect. Your own credibility would suffer. Good customer service is […]
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DELUSION. Yes, that’s right. We’re starting with the biggest delusion of all. It wasn’t that long ago when businesspeople were saying, “Oh, networking is just the newest craze; it’ll never last. You have to get out there and pound the pavement, put up billboards, and place ads in the mass media, the yellow pages, the […]
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