That Referral Guy

TRUTH or DELUSION? Your best source of referrals is your customers.

Talking to a customer!

DELUSION. The reason people sometimes fall into this delusion is that they’ve been trained to believe it and have never pursued any other source of referrals. The only referrals they’ve ever received are from customers. With a well-developed referral network, you can realize more good referrals from one or two professional referral sources than from all your customers […]

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TRUTH or DELUSION? For networking success, when describing your products or services, you should try to tell people about everything you do.

Multiethnic People with Startup Business Talking in a Cafe

DELUSION. Don’t shotgun your message – sharpshoot it. You may perform a wide variety of services or offer a broad range of products to your customers, but for a referral, your description of what you do should be narrow and detailed, focused on a single aspect of your business. Yes, you may offer the most […]

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TRUTH or DELUSION? The best way to ensure referral success is to follow the Golden Rule: treat your referral source the way you want to be treated.

Referral Marketing

DELUSION. The concept of the Golden Rule (more familiarly, “Do unto others as you would have them do unto you”) is a good principle to live by, but it doesn’t address what motivates your referral source. All the evidence we’ve gathered about behavior styles and personal preferences supports what Tony Allessandra calls the Platinum Rule: […]

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That Referral Guy is the go-to team for in-depth knowledge of how to grow your business and maintain that growth. With a wealth of practical tools and real world applications, That Referral Guy reveals the power of doing business by referral. Once learnt, you will never look back. That Referral Guy now trains hundreds of businesspeople how to grow their businesses by harnessing the power of referral relationships.

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That Referral Guy