That Referral Guy

TRUTH or DELUSION? An accountant is the best center-of-influence referral source for a financial advisor.

Accountant-Referral

DELUSION. The reason we’re using the term center of influence here is because that is the industry term in the financial services. They are one of the most obvious sources of referrals for investment advisors – which is why they’re not necessarily once of the best. If every financial advisor is taught that she needs […]

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TRUTH or DELUSION? You can’t predict referrals.

You--can't-predict-referrals

DELUSION. When you have a fully functioning referral-marketing strategy in operation, you will know approximately how many referrals you can expect, and of what quality, over a given period. True, you won’t know exactly whom you’re going to be selling to or how much the order will be very far in advance, but that’s true […]

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TRUTH or DELUSION? Practice makes perfect. Practicing networking skills will make you a better networker.

Practicing-network-skills

DELUSION. Practice alone is not enough. It must be “good” practice. In martial arts, the sensei (master) says, “Perfect practice makes perfect.” In other words, if you’re just going through the motions, you are not learning and growing. Every time you do a kata (a system of basic body positioning and movement exercises in karate), […]

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That Referral Guy is the go-to team for in-depth knowledge of how to grow your business and maintain that growth. With a wealth of practical tools and real world applications, That Referral Guy reveals the power of doing business by referral. Once learnt, you will never look back. That Referral Guy now trains hundreds of businesspeople how to grow their businesses by harnessing the power of referral relationships.

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